How to send a notification only to a random subset of users

What if you want to send a web push notification only to 10% of your users? This can be useful for example for testing and for measuring CTR for that notification before sending it to all your users. There are many ways to achieve that, but in this tutorial we will show a simple method with tags. Continue reading “How to send a notification only to a random subset of users”

Targeting only recently active users can increase delivery rate of web push notifications

There are various reasons that can prevent a web push notification from being delivered. One of them is the presence of subscriptions that are no longer in use: Continue reading “Targeting only recently active users can increase delivery rate of web push notifications”

Reengage inactive users with web push notifications

You can use web push notifications to re-engage your users in many different ways. For example you can send transactional notifications to specific users when something happen or you can send large campaigns to all your subscribers. However in this tutorial we show a way to send notifications specifically to users who become inactive. Continue reading “Reengage inactive users with web push notifications”

How to send single-user targeted notification with Web Push API

I would like to reply to an interesting question that has been posted on StackOverflow. I reply here because the original question has been deleted. Continue reading “How to send single-user targeted notification with Web Push API”