Best UI / UX for subscribing users to web push notifications

In order to optimize the number of people that subscribe to your notifications, you need to use the right user interface (UI). It’s also important to design a good user experience (UX), so that the notification prompt is perceived as something useful for the user and not as an annoyance. In this post we’ll analyze different approaches and user interfaces that are useful to ask users to subscribe to web push notifications.

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The notification prompt can only be triggered by a user gesture on some browsers

On some browsers, the permission prompt for notifications can be displayed only after a user interaction with the website. Let’s see why some browsers enforce this rule, what happens if you don’t comply with it and how can you implement a solution that works across all major browsers.

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The double opt-in (prompt) for web push notifications

Browsing the web, you may have noticed that most websites use a double opt-in process for subscribing the users to notifications. Basically these websites first show a custom prompt (designed with HTML / CSS) that asks you if you are interested in the notifications, then, when you click the subscribe button, they display another prompt (with native appearance) asking you if you really want to allow the notifications from the website. Isn’t one prompt enough?

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