You can use web push notifications to re-engage your users in many different ways. For example you can send transactional notifications to specific users when something happen or you can send large campaigns to all your subscribers. However in this tutorial we show a way to send notifications specifically to users who become inactive.
Forcing the user to subscribe to push notifications is probably not a good choice for most websites. However there are some specific situations where it makes sense to do that.
You can change your notification preferences for a website at any time. You can allow or block the notifications using the browser preferences:
Many developers have asked if they can use Pushpad for sending push notifications to their hybrid mobile apps. Basically they want to use the W3C Push API inside a WebView. That would make sense, because a WebView is a sort of browser embedded inside an application.
At the moment Safari on iOS doesn’t support web push notifications.
Web push notifications have more features and are much cheaper compared to traditional SMS. They are generally the best choice for online businesses. However they have a drawback for physical stores: it can be hard to make the user subscribe. For SMS it is much easier: you just need to collect the phone number through a form (e.g. using paper). For web push is different: you need to tell the user to visit a given website in order to subscribe. Or… you can use QR codes!
Microsoft has just announced that the latest version of Edge supports the Push API.
You can use the Push API to send timely notifications from your website (the notifications are delivered even when the user is not on your website). If you use Pushpad, a service for web push, it is very simple to set the time when the notification must be delivered. The following example shows how to create a button to create a reminder.
As you may already know, you can use Pushpad to collect metrics about the delivery of web push notifications. We have recently updated the docs with more detailed information, so you can check them out.
Today we are also happy to announce that a new metric is displayed in the dashboard: the Click-through rate (CTR).