Usually the prompt for web push notifications is displayed only once, the first time that the user visits a website. What if the user blocks the notifications? Is there a way to show the notifications prompt when the user visits the website again?
This article investigates one of the reasons that negatively impact delivery rates for web push. First it shows that web push subscriptions can last many years without expiring, then it proves a negative correlation between the age of a web push subscription and its expected delivery rate.
There are various reasons that can prevent a web push notification from being delivered. One of them is the presence of subscriptions that are no longer in use:
You can use web push notifications to re-engage your users in many different ways. For example you can send transactional notifications to specific users when something happen or you can send large campaigns to all your subscribers. However in this tutorial we show a way to send notifications specifically to users who become inactive.
Forcing the user to subscribe to push notifications is probably not a good choice for most websites. However there are some specific situations where it makes sense to do that.
You can change your notification preferences for a website at any time. You can allow or block the notifications using the browser preferences:
Many developers have asked if they can use Pushpad for sending push notifications to their hybrid mobile apps. Basically they want to use the W3C Push API inside a WebView. That would make sense, because a WebView is a sort of browser embedded inside an application.
At the moment Safari on iOS doesn’t support web push notifications.
Web push notifications have more features and are much cheaper compared to traditional SMS. They are generally the best choice for online businesses. However they have a drawback for physical stores: it can be hard to make the user subscribe. For SMS it is much easier: you just need to collect the phone number through a form (e.g. using paper). For web push is different: you need to tell the user to visit a given website in order to subscribe. Or… you can use QR codes!