The double opt-in for web push notifications

Browsing the web, you may have noticed that most websites use a double opt-in process for subscribing the users to notifications. Basically these websites first show a custom prompt (designed with HTML / CSS) that asks you if you are interested in the notifications, then, when you click the subscribe button, they display another prompt (with native appearance) asking you if you really want to allow the notifications from the website. Isn’t one prompt enough?

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The new Pushpad widget for web push notifications

We are happy to announce that we have just released a new feature in our Javascript SDK: we provide a widget that makes it easy to display a custom prompt, a floating action button or a subscribe button in order to collect subscribers.

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Display the prompt for web push notifications multiple times

Usually the prompt for web push notifications is displayed only once, the first time that the user visits a website. What if the user blocks the notifications? Is there a way to show the notifications prompt when the user visits the website again? Continue reading “Display the prompt for web push notifications multiple times”

Web push subscription age affects delivery rates

This article investigates one of the reasons that negatively impact delivery rates for web push. First it shows that web push subscriptions can last many years without expiring, then it proves a negative correlation between the age of a web push subscription and its expected delivery rate. Continue reading “Web push subscription age affects delivery rates”