Silent push: sending web push messages without displaying notifications

When you hear “web push” you probably think about notifications… but that is not necessary true. In theory, the web push technology could be used for delivering messages or updates to the web app, without displaying a notification to a user.

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The notification prompt can only be triggered by a user gesture on some browsers

On some browsers, the permission prompt for notifications can be displayed only after a user interaction with the website. Let’s see why some browsers enforce this rule, what happens if you don’t comply with it and how can you implement a solution that works across all major browsers.

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The double opt-in for web push notifications

Browsing the web, you may have noticed that most websites use a double opt-in process for subscribing the users to notifications. Basically these websites first show a custom prompt (designed with HTML / CSS) that asks you if you are interested in the notifications, then, when you click the subscribe button, they display another prompt (with native appearance) asking you if you really want to allow the notifications from the website. Isn’t one prompt enough?

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The new Pushpad widget for web push notifications

We are happy to announce that we have just released a new feature in our Javascript SDK: we provide a widget that makes it easy to display a custom prompt, a floating action button or a subscribe button in order to collect subscribers.

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