You can use web push notifications to re-engage your users in many different ways. For example you can send transactional notifications to specific users when something happen or you can send large campaigns to all your subscribers. However in this tutorial we show a way to send notifications specifically to users who become inactive.
Pushpad
Force the user to subscribe to web push notifications
Forcing the user to subscribe to push notifications is probably not a good choice for most websites. However there are some specific situations where it makes sense to do that.
How to find the pages that generate more subscriptions to web push notifications
Recently a customer has asked:
I would like to track which are the best pages of my site to get subscriptions.
Here’s a simple solution using Pushpad Pro and the Javascript SDK:
How to send a web notification at a specific time
You can use the Push API to send timely notifications from your website (the notifications are delivered even when the user is not on your website). If you use Pushpad, a service for web push notifications, it is very simple to set the time when the notification must be delivered.
Pushpad: monitor CTR and other metrics for web push notifications
As you may already know, you can use Pushpad to collect metrics about the delivery of web push notifications. We have recently updated the docs with more detailed information, so you can check them out.
Today we are also happy to announce that a new metric is displayed in the dashboard: the Click-through rate (CTR).
Unique notifications in a period of time (prevent duplicated notifications)
Sometimes an event can be triggered very frequently. However you want to send a notification to the user only once in a period of time: for example you may want to notify the event with at most one notification every hour (or day, etc.).
Net Promoter Score (NPS) survey with Pushpad and Google Docs
If your website uses Pushpad for web push notifications is very easy to create a NPS survey with a high rate of responses.
Welcome notifications with Pushpad
Do you want to send a welcome message when a user subscribes to your web push notifications? Here’s how to create welcome notifications using Pushpad Pro.
Create welcome series with web push notifications
You can use web push notifications to create welcome series for the new users that sign up to your application. Let’s see how to create a welcome series using Pushpad.
Migrate to Pushpad from another service
If you currently use a service different from Pushpad and you want to migrate your existing web push subscribers to Pushpad you can follow these steps:
Update the Pushpad service worker to the latest version
In the last months we have rolled out new notification features and other performance improvements.
If you use Pushpad Pro, in order to receive the update, you should make a small change to your service worker.
Add web push to multiple subdomains with Pushpad
This tutorial explains how to add web push notifications to a domain and to all its subdomains using Pushpad.
Introducing VAPID
We’re happy to announce that Pushpad now supports VAPID (Voluntary Application Server Identification for Web Push).
Pushpad New Feature: add emoji to web push notifications
Pushpad fully supports Unicode characters and emoji.
Pushpad: improvements to deliverability and monitoring
Today we have deployed a new version of Pushpad which improves deliverability of push notifications and make it easier to find and debug any delivery failure.
Pushpad SDK Change: one subscription per browser (instead of multiple subscriptions for each uid)
We have made a change to Pushpad in order to make its use more intuitive. Now each device (browser) can have at most one uid (user ID) associated to it. Any new uid will replace the previous one. To reflect this change we have also made changes to the Javascript SDK. In general, you don’t need … Read more
Icons are no longer imported and resized
On 28 September 2016 we have changed how the icon_url of the Pushpad API works.
Add push notifications to WordPress in a few minutes
In this tutorial we’ll see how to add push notifications to your WordPress blog. Notifications are real push notifications, meaning that they are delivered even when the user is not on your website. This way you can re-engage users when you publish new contents.
We are going to use the official Pushpad plugin.