Marketing with QR codes and web push notifications

Web push notifications have more features and are much cheaper compared to traditional SMS. They are generally the best choice for online businesses. However they have a drawback for physical stores: it can be hard to make the user subscribe. For SMS it is much easier: you just need to collect the phone number through a form (e.g. using paper). For web push is different: you need to tell the user to visit a given website in order to subscribe. Or… you can use QR codes! Continue reading “Marketing with QR codes and web push notifications”

How to send a web notification at a specific time

You can use the Push API to send timely notifications from your website (the notifications are delivered even when the user is not on your website). If you use Pushpad, a service for web push, it is very simple to set the time when the notification must be delivered. The following example shows how to create a button to create a reminder. Continue reading “How to send a web notification at a specific time”

Pushpad: monitor CTR and other metrics for web push notifications

As you may already know, you can use Pushpad to collect metrics about the delivery of web push notifications. We have recently updated the docs with more detailed information, so you can check them out.

Today we are also happy to announce that a new metric is displayed in the dashboard: the Click-through rate (CTR). Continue reading “Pushpad: monitor CTR and other metrics for web push notifications”

Unique notifications in a period of time (prevent duplicated notifications)

Sometimes an event can be triggered very frequently. However you want to send a notification to the user only once in a period of time: for example you may want to notify the event with at most one notification every hour (or day, etc.). Continue reading “Unique notifications in a period of time (prevent duplicated notifications)”