Web push notifications have more features and are much cheaper compared to traditional SMS. They are generally the best choice for online businesses. However they have a drawback for physical stores: it can be hard to make the user subscribe. For SMS it is much easier: you just need to collect the phone number through a form (e.g. using paper). For web push is different: you need to tell the user to visit a given website in order to subscribe. Or… you can use QR codes!
Here’s what you can do:
- Create a web page where a user can subscribe to push notifications. For example you can use Pushpad Express: after you have created your project, you get a link (e.g. https://pushpad.xyz/p/993).
- Convert the link to a QR code and print it on your leaflets, show it inside your physical store, etc.
- When your users scan the code they will be redirected to a page where they can subscribe to your push notifications. You can try the following example yourself.