The double opt-in for web push notifications

Browsing the web, you may have noticed that most websites use a double opt-in process for subscribing the users to notifications. Basically these websites first show a custom prompt (designed with HTML / CSS) that asks you if you are interested in the notifications, then, when you click the subscribe button, they display another prompt (with native appearance) asking you if you really want to allow the notifications from the website. Isn’t one prompt enough?

Continue reading “The double opt-in for web push notifications”

The new Pushpad widget for web push notifications

We are happy to announce that we have just released a new feature in our Javascript SDK: we provide a widget that makes it easy to display a custom prompt, a floating action button or a subscribe button in order to collect subscribers.

Continue reading “The new Pushpad widget for web push notifications”

How to send a notification only to a random subset of users

What if you want to send a web push notification only to 10% of your users? This can be useful for example for testing and for measuring CTR for that notification before sending it to all your users. There are many ways to achieve that, but in this tutorial we will show a simple method with tags. Continue reading “How to send a notification only to a random subset of users”