This article investigates one of the reasons that negatively impact delivery rates for web push. First it shows that web push subscriptions can last many years without expiring, then it proves a negative correlation between the age of a web push subscription and its expected delivery rate. Continue reading “Web push subscription age affects delivery rates”
Targeting only recently active users can increase delivery rate of web push notifications
There are various reasons that can prevent a web push notification from being delivered. One of them is the presence of subscriptions that are no longer in use: Continue reading “Targeting only recently active users can increase delivery rate of web push notifications”
Reengage inactive users with web push notifications
You can use web push notifications to re-engage your users in many different ways. For example you can send transactional notifications to specific users when something happen or you can send large campaigns to all your subscribers. However in this tutorial we show a way to send notifications specifically to users who become inactive. Continue reading “Reengage inactive users with web push notifications”
Force the user to subscribe to web push notifications
Forcing the user to subscribe to push notifications is probably not a good choice for most websites. However there are some specific situations where it makes sense to do that. Continue reading “Force the user to subscribe to web push notifications”
Turn website notifications on or off
You can change your notification preferences for a website at any time. You can allow or block the notifications using the browser preferences: Continue reading “Turn website notifications on or off”
Can I use the (Web) Push API with hybrid mobile apps?
Many developers have asked if they can use Pushpad for sending push notifications to their hybrid mobile apps. Basically they want to use the W3C Push API inside a WebView. That would make sense, because a WebView is a sort of browser embedded inside an application. Continue reading “Can I use the (Web) Push API with hybrid mobile apps?”
Does Safari on iOS support web push notifications?
At the moment Safari on iOS doesn’t support web push notifications. Continue reading “Does Safari on iOS support web push notifications?”
How to find the pages that generate more subscriptions to web push notifications
Recently a customer has asked:
I would like to track which are the best pages of my site to get subscriptions.
Here’s a simple solution using Pushpad Pro and the Javascript SDK: Continue reading “How to find the pages that generate more subscriptions to web push notifications”
Marketing with QR codes and web push notifications
Web push notifications have more features and are much cheaper compared to traditional SMS. They are generally the best choice for online businesses. However they have a drawback for physical stores: it can be hard to make the user subscribe. For SMS it is much easier: you just need to collect the phone number through a form (e.g. using paper). For web push is different: you need to tell the user to visit a given website in order to subscribe. Or… you can use QR codes! Continue reading “Marketing with QR codes and web push notifications”
Microsoft Edge now supports web push notifications
Microsoft has just announced that the latest version of Edge supports the Push API. Continue reading “Microsoft Edge now supports web push notifications”