How to send a notification only to a random subset of users

What if you want to send a web push notification only to 10% of your users? This can be useful for example for testing and for measuring CTR for that notification before sending it to all your users. There are many ways to achieve that, but in this tutorial we will show a simple method with tags. Continue reading “How to send a notification only to a random subset of users”

Pushpad Express is deprecated (please move to Pushpad Pro)

Back in 2015 the first product that we launched was Pushpad Express. Then in the next years we have developed and launched a new product, called Pushpad Pro. Pushpad Pro has proven to be absolutely the best product and offers a lot of advantages compared to Express: that is why we have decided to stop supporting Pushpad Express. All project that use Pushpad Express must move to Pushpad Pro before 1st February 2019. After that date all project that use Pushpad Express will be removed.

Continue reading “Pushpad Express is deprecated (please move to Pushpad Pro)”

Display the prompt for web push notifications multiple times

Usually the prompt for web push notifications is displayed only once, the first time that the user visits a website. What if the user blocks the notifications? Is there a way to show the notifications prompt when the user visits the website again? Continue reading “Display the prompt for web push notifications multiple times”

Web push subscription age affects delivery rates

This article investigates one of the reasons that negatively impact delivery rates for web push. First it shows that web push subscriptions can last many years without expiring, then it proves a negative correlation between the age of a web push subscription and its expected delivery rate. Continue reading “Web push subscription age affects delivery rates”

Targeting only recently active users can increase delivery rate of web push notifications

There are various reasons that can prevent a web push notification from being delivered. One of them is the presence of subscriptions that are no longer in use: Continue reading “Targeting only recently active users can increase delivery rate of web push notifications”

Reengage inactive users with web push notifications

You can use web push notifications to re-engage your users in many different ways. For example you can send transactional notifications to specific users when something happen or you can send large campaigns to all your subscribers. However in this tutorial we show a way to send notifications specifically to users who become inactive. Continue reading “Reengage inactive users with web push notifications”