Marketing with QR codes and web push notifications

Web push notifications have more features and are much cheaper compared to traditional SMS. They are generally the best choice for online businesses. However they have a drawback for physical stores: it can be hard to make the user subscribe. For SMS it is much easier: you just need to collect the phone number through a form (e.g. using paper). For web push is different: you need to tell the user to visit a given website in order to subscribe. Or… you can use QR codes! Continue reading “Marketing with QR codes and web push notifications”

Unique notifications in a period of time (prevent duplicated notifications)

Sometimes an event can be triggered very frequently. However you want to send a notification to the user only once in a period of time: for example you may want to notify the event with at most one notification every hour (or day, etc.). Continue reading “Unique notifications in a period of time (prevent duplicated notifications)”

How to throttle notifications to user (and reduce cost)

Some kinds of applications, such as chats, may create a lot of push notifications in a small amount of time. Sometimes you just want to notify every single message, but other times might be better to reduce the number of notifications. Continue reading “How to throttle notifications to user (and reduce cost)”